
Gulab Ittar
Kannauj Rose · Dew · Silk
Gulab Ittar is the crown jewel of Kannauj's fragrance heritage. Made from thousands of hand-picked Kannauj roses distilled at dawn when their fragrance is at its peak, this ittar captures the essence of a rose garden in the first light.
Scent Notes
Scent Profile
The Art of Application


Find Your Pulse Points
Apply to wrists, inner elbows, behind ears, or collarbones. Your body heat will naturally diffuse the fragrance throughout the day.
Dab, Never Rub
Gently swipe the applicator. Never rub your wrists together — this breaks down the delicate top notes and shortens the scent's longevity.
Layer & Enjoy
Attar evolves on your skin over 8-12 hours. The top notes hit first, followed by the heart, then the deep base notes emerge — a journey in scent.
Using the roller or glass applicator, apply to pulse points — wrists, behind ears, and neck.
Uses & Tips
- 01Perfect for daily wear — versatile enough for office and evening
- 02Apply on pulse points for a soft, intimate fragrance cloud
- 03Add a drop to your dupatta or scarf for a lasting trail
- 04Mix with Golden Amber for a richer, more opulent experience
- 05Ideal for special occasions — weddings, date nights, celebrations
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Buy Gulab Ittar Online — Authentic Indian Attar
Gulab Ittar is the crown jewel of Kannauj's fragrance heritage. Made from thousands of hand-picked Kannauj roses distilled at dawn when their fragrance is at its peak, this ittar captures the essence of a rose garden in the first light.
Alcohol-Free Perfume from Kannauj
Unlike modern spray perfumes that use denatured alcohol as a carrier, Gulab Ittar is a 100% oil-based attar — distilled using the ancient deg-bhapka method that has been practised in Kannauj, Uttar Pradesh, for over a thousand years. The fragrance molecules are carried in aged sandalwood oil, which means the scent develops slowly on your skin rather than evaporating in seconds. It is long-lasting, alcohol-free, and safe for sensitive skin.
Itterio sources directly from third-generation distilling families in Kannauj, ensuring authentic craft and fair pricing. Each 10ml frosted glass bottle is enough for months of daily use — a single drop on your pulse points is all you need.


